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Pocket Textile Merchandising & Marketing Expert
In today's competitive marketplace, a textile merchandiser must have more than just the basic
information to survive. This book is best described as ‘All About Textile Merchandising &
Marketing.’ This great book is in many ways a perfect introduction to the practical aspects of
textile merchandising and marketing. Excellent handbook for designers, merchandisers, marketing
personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents,
factories and industry executives from around the world. The ideal guide when dealing with overseas
factories and production agents in person or by phone, fax or email.